HSBC creates “premier” branch in Canford Cliffs

HSBC creates "premier" branch in Canford Cliffs

The Canford Cliffs branch of HSBC (LSE: HSBA: NYSE: HBC; Euronext: HSBC; SEHK: 005) is about to become one of the most exclusive bank branches in the UK. Beginning in June, it will only accommodate a�?face-to-facea�? banking for what it calls its a�?premiera�? customers.

The new arrangement means that customers, in order to be able to talk to a teller or other bank employee, the customer must meet one of several requirements: they must have at least A?50,000 in savings deposited with the bank; they must have a mortgage worth A?200,000 with the bank; they must have a A?100,000 mortgage with the bank and a A?75,000 salary; or they must pay a fee of A?19.95 per month for a a�?premiera�? account.

Other customers will still be able to use the brancha��s cash machines to withdraw or deposit money, but if they want to talk to a human being, they will have to go to branches in Poole or Westbourne. A spokesman for the bank said that Canford Cliffs is a�?a unique locationa�? in that it is a a�?very wealthy areaa�? and a large percentage of the customers meet the requirements as a premier customer.


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