|    FM Home   |    FM News   |    FM Forum   |    FM Blog   |   
Saturday 11th of October 2008
July 24, 2007

Confused.com querying Direct Line


by Kay Murchie
”Confused.com

According to research by Deloitte & Touche LLP, Direct Line is declaring that it is the UK’s most competitive major insurer. However, Confused.com, the online comparison site, is questioning this as the research shows that Direct Line’s premiums fall outside the top 3 cheapest quotes for 75% of consumers.

The recently published Deloitte Quarterly Motor Insurance Market Report shows that across a range of 1000 customer profiles, Direct Line were the cheapest only 78 times - less than 8% of the time.

Furthermore, the report does not include many of the UK’s most competitive insurers and brokers, including Swinton, Admiral, Quinn, SAGA and the Budget Group.

A spokesperson for Confused.com commented that, by broadcasting this report, Direct Line are indicating that 9 out of 10 customers will find cheaper car insurance elsewhere. In addition, if this report covered 100% of the insurance market, Direct Line would surely drop below the current level of 8% for competitiveness.

Discuss this in the Finance Markets forums

Story link: Confused.com querying Direct Line


Add to Bookmarks:

ADD TO DEL.ICIO.US     ADD TO DIGG     ADD TO FURL

ADD TO STUMBLEUPON     ADD TO YAHOO MYWEB     ADD TO GOOGLE     ADD TO SPURL

 

 

Previous: « Merger talks between Resolution Life & Friends Provident
Next: Wall Street sees losses at midday »

Visited 1558 times, 1 so far today