Britons dona��t shop around for groceries


According to research from the Alliance & Leicester, 27 million Britons do not shop around for their groceries. Britons are renowned for loving a bargain but 16 million of us are paying over the odds for basic household supplies.

The research established that shoppers will pay over twice the average price for a selection of every day items which is resulting in us paying over A?16 million more than we need to for a pint of milk, half a dozen eggs, a loaf of bread and a pack of 4 toilet rolls.

Over 34 million UK adults said they are prepared to pay over the odds for a loaf of wholemeal bread and more than 20 million are quite happy to fork out more than the necessary for a pint of milk.

A spokesperson for the Alliance & Leicester said they had taken 4 everyday items from a typical shopping basket to reveal how much cash we are wasting each week. 11 million say they cana��t be bothered to shop around for items but with an average yearly shopping bill totalling nearly A?5,000 for a family of four, it seems unlikely that most households would turn down the opportunity to see this total reduced.

However, over half of respondents said they dona��t shop around for grocery items as they believe there isna��t a lot of difference in price and 43% just shop where it is convenient.

Alliance & Leicester added then when it comes to purchasing larger items such as a new car, holiday flights or a digital camera, the majority do shop around.

The bank concluded that saving even a small amount is a achievement and well worth doing. The savings you make could be put towards a family holiday.

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