Sainsbury’s sales boosted after Red Nose day and demand for cheap food

| March 26, 2009 | 0 Comments

Since the onslaught of the recession, supermarkets have had to change their approach and direction and as a result Sainsbury’s focus on less expensive own label brands has seen sales rise by 6.2 percent in 2009.

Sainsbury’s has increased its market share from more traditional chains such as Marks & Spencer and Waitrose who focus on high end goods.

With shoppers on the whole looking to economise and reduce their food outlay during the recession, rising food prices and the weakness of the pound has meant that the supermarket giant has been able to benefit by offering great value for money.

Chief executive Justin King has aid that sales of the ‘basics’ range have increased by 60 percent year-on-year as the chain has now expanded the range and is serving more customers than ever before.

Sainsbury’s, which is the biggest corporate partner for Comic Relief, said that this has helped to boost sales with an estimated increase of 0.3 percent and having attracted more than 19 million customers that week, which is the highest point outside Christmas transactions.

The chain is also experiencing a strong growth in non-food sales having heavily promoted the Tu Home range, as well as Tu clothing, which has now been rolled out across 290 stores and has experienced a 20 percent increase from the previous quarter.


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