John Lewis sales up by 9%
John Lewis has announced that weekly sales grew by 9 percent, as a combination of Mothers Day and the forthcoming Easter holiday have rallied the group’s sales.
John Lewis said that its fashion marketing campaign featuring model Karen Elson, coupled with good weather, has made this week the strongest week for fashion sales, which are up by over 13 percent.
John Lewis selling operations director, Dan Knowles, said that the fashion advertising campaign alongside wider availability and new product lines have helped drive up sales, particularly in womenswear with an unsurprising 97 percent increase in sunglasses sales for the week.
This follows good news posted by fellow retail chains, Marks & Spencer and Next, while Waitrose, which is owned by John Lewis, posted a 16.7 percent increase in sales in March.
Department stores have seen a big boost in the food business which has helped to attract higher footfall into stores which has, in turn, translated to higher sales, which is a further indication that the high street is still resilient.
With just a week to go until Easter, it is hoped that the renewed optimism will continue and help to turnaround what has been a slow start to the year.
Within these testing times it is the supermarkets who are still able to grow as Waitrose has confirmed that three stores acquired from Somerfield, in Haslemere, Upminster and Stamford are due to open within the next two months.