CIM survey reveals optimism among financial marketers

The latest Marketing Trends Survey from the Chartered Institute of Marketing (CIM) has revealed that financial marketers are cautiously optimistic about the UK economy.

The survey, conducted for the CIM by Ipsos MORI, the independent market research organisation, found that the number of financial marketers who believe the UK economy will worsen in the next 12 months has halved to 34% (down from 70% in the last survey conducted in autumn 2008).

Meanwhile, overall the survey found that 35% marketers across all sectors think their company’s business will improve and 24% that it will get worse.

Anticipated sales figures for this financial year are the highest among these sectors compared to the other private sectors (+0.8%), but still far from the expected growth of +3.3% last autumn. Over half (54%) consider their sales plan to be challenging and well over a third (36%) consider it to be realistic.

Overall, marketers expect sales to grow by +0.7% this financial year, down from +3.1% growth six months ago.

David Thorp, director of research and professional development at The Chartered Institute of Marketing comments: “Despite some fears over the challenging in sales for the rest of 2009, it is clear that financial marketers’ confidence about the future and their own operations is improving.

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