Sainsbury’s exposes blasé motorists

| July 17, 2009 | 0 Comments

Seven in ten drivers readily admit to driving dangerously, despite the fact that nine people die every day on Britain’s roads.

In a survey by Sainsbury’s Car Insurance, 69% of motorists polled confessed to engaging in potentially dangerous activity whilst driving, a 4% increase on last year.

Eating and drinking whilst driving was the most frequently confessed dangerous habit, with 43% of motorists admitting to dining-on-the-move in the past month.

A third (32%) said they’d driven whilst tired in the past 30 days, 17% confessed to excessive speeding, and 14% admitted driving whilst wearing flip flops or no shoes.

One in ten (11%) had sent a text message whilst driving, and a similar number had read a map whilst driving.

Sainsbury’s warned drivers that engaging in these activities ‘significantly increases’ the risk to themselves, their passengers, and other road users.

“Unfortunately many motorists get distracted too easily whilst driving and don’t consider the possible consequences of their actions,” said Lucy Hunter, Sainsbury’s Car Insurance manager.

“We would urge motorists to concentrate at the wheel and not be tempted to engage in anything that could distract them.”

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