Virgin loses almost 10,000 customers a month
During the second quarter of the year, cable giant Virgin Media lost 27,000 customers, research has unveiled.
However, the majority of these customers were low-value buyers of prepaid mobile services and commodity broadband.
The company also highlighted that it had pushed the average customer’s spend to a record high with the average revenue per user rising from £41.68 to £43.27 a month compared with a year ago.
Virgin has taken advantage of a cable network that passes through half of British homes and has offered a speedy broadband service and on-demand video service to customers.
In addition, more than half (58%) of customers are taking three of Virgin’s four services (landline and mobile phone, broadband and TV) – up from 53% this time last year.
According to chief Executive, Neil Berkett, the company is “well positioned to meet the wider economic challenges and the growth outlook for the second half of the year remains strong.”
Meanwhile, second-quarter revenues were flat year-on-year at £936 million but in line with forecasts.
Finally, last week BSkyB said it had signed up subscribers at its fastest rate for five years. BSkyB said it had taken advantage of those staying at home during the economic downturn, by tempting them with sport and movie offerings.
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