House builder Persimmon sold out for 2009
by Gill Montia
In a trading update covering 1st July to 16th November 2009, Persimmon has announced that trading activity levels have continued ahead of last year.
The group, which includes Charles Church and Westbury, described sales volumes over recent weeks as “satisfactory”, having been maintained from the “encouraging” levels seen in the summer months.
In addition, prices have held firm and forward sales are well ahead of last year, promising a healthy order book for 2010.
The house builder, which expects to legally complete around 9,000 homes during 2009, says it is fully sold up for this year and has an estimated £500 million of sales already taken for next, representing a rise of 50% on this time last year.
Good visitor levels, low cancellation rates (16%) and a 6% rise in the average selling price of homes reserved since the beginning of July (to £173,000) have contributed to the firm’s good fortune.
Speaking to Reuters, Persimmon chief executive officer, Mike Farley, said: “The market is encouraging. Buyers are back.”
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Tags: average price, cancellation rates, November 2009, Persimmon, sales, trading