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Tuesday 19th of January 2010
January 7, 2010    

Travelodge embarks on expansion plan with 26 new hotels

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by Kay Murchie

Budget hotel group, Travelodge, continues to defy the recession as it embarks on a £115 million expansion programme which will see it open 26 new hotels.

In October 2008, the group, which is owned by Dubai International Capital, the private equity group owned by the Arab Emirate’s ruling sheikh, said it would open almost two dozen hotels with the creation of 500 jobs.

The group said it continues to seek and pursue new development and growth opportunities and hopes to be the largest operator in London by the 2012 Olympics with over 7,000 rooms in the city.

Today’s announcement means more than 2,000 rooms will be added and roles will be created from managers to cleaners.

The new hotels will be located in areas such as Edinburgh, London, Aberdeen, Chichester, Colwyn Bay and Morecambe and will take the hotel group‘s UK portfolio to more than 400 properties and 30,000 rooms.

Commenting on the expansion, Travelodge chief executive Grant Hearn said: “Despite a very challenging market, we have chosen to invest and grow throughout the recession and for many more years to come.

“The prevailing economic climate has accelerated the forecasted structural change of the hotel market as consumers have chosen low-cost, quality accommodation rather than overpriced full-service and mid-market establishments,” added Mr Hearn.

The chain currently employs 5,500 staff and it said it will target the long-term unemployed for recruitment.

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