Cadbury attacks Kraft after it unveils ‘outstanding’ 2009

”Cadbury

British confectioner Cadbury, renowned for Dairy Milk chocolate, urged shareholders today not to let Kraft “steal your company with its derisory offer“.

Cadbury chairman, Roger Carr, delivered the statement after it said it had enjoyed an “outstanding” performance in 2009, which exceeded market expectations.

It said underlying revenues were up 5% in 2009, with a 6% rise in the latter half of the financial year.

Furthermore, the 186-year old company said it expects its full-year dividend to grow 10% on last year to 18p.

Meanwhile, Cadbury chief executive, Todd Stitzer, added: “Our performance in 2009 was outstanding. We generated good revenue growth despite the weakest economic conditions in 80 years.”

US food giant, Kraft, which is renowned for brands such as Kenco coffee and Oreo biscuits, approached Cadbury in September with an informal £10.2 billion takeover offer, which Cadbury rejected.

In November, Kraft made a second bid of £9.8 billion, which was again swiftly rejected.

Last week, Kraft increased its offer for Cadbury having sold its North American pizza business to Nestlé for $3.7 billion.

As a result of the sale, Kraft said it will use the funds to offer an extra 60p per share in cash to appeal to Cadbury shareholders. Kraft is set to outline details of the new offer by 19 January.

However, if this offer is rejected, Kraft will have to wait another year before it can bid again.

Mr Carr criticised Kraft’s management and its track record of “overpromising and underdelivering” and said: “We do not need to be subsumed into a lumbering, corporate monolith to achieve our aims.”

He added that Kraft is likely to cut jobs in the UK.

Kraft remains the only bidder for Cadbury after Swiss food giant Nestlé declared itself out of the running last week.

However, late last year it was reported that US-based Hershey Co in partnership with Italy’s confectionery group Ferrero, were considering a bid for Cadbury.

Hershey is the largest chocolate maker in the US and is controlled by the charitable Hershey Trust. It makes the well-known Hershey bar and Hershey’s Kisses.

Ferrero, which makes Nutella chocolate spread and Ferrero Rocher chocolates, has a workforce of more than 21,600 and has annual sales of €6.2 billion.

Cadbury recently confirmed that it has been in talks with Hershey over a possible deal.

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