Newcastle Utd signs 4-year deal with Northern Rock

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Northern Rock, which was recently split into two divisions, is to continue its sponsorship of Newcastle United Football Club after signing a new four-year deal valued at between A?1.5 million and A?10 million.

Rock has been the football club’s shirt sponsor since 2004 and the new deal will run from season 2010/11 to 2014. However, the maximum value of the contract will only be realised if Newcastle play in the Premier League for the duration of the four-year contract.

Newcastle-based Northern Rock collapsed at the onset of the credit crunch in autumn 2007 after savers staged a nationwide run on the bank. It was then nationalised in February 2008.

On 1st January, it was split into two divisions – a a�?good banka�?a�?of profitable assets and a�?bad banka�? of toxic debts.

Meanwhile, commenting on the deal, Gary Hoffman, Rocka��s chief executive, said: “We remain mindful of our responsibilities under Government ownership and only consider those advertising and promotion channels that deliver a high return on investment and good strategic fit.

“We believe that the sponsorship deal with Newcastle United provides both of these.”

Last year, banking giant Barclays confirmed a 3-year title sponsorship deal of the Premier League worth A?82.25 million.

Finally, Standard Chartered Bank announced it would be the main sponsor of Liverpool Football Club. The A?80 million agreement, which is a four-year deal, will see the famous red shirts emblazoned with the banka��s name from July 2010.

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