Newcastle Utd signs 4-year deal with Northern Rock

| January 18, 2010
”Newcastle

Northern Rock, which was recently split into two divisions, is to continue its sponsorship of Newcastle United Football Club after signing a new four-year deal valued at between £1.5 million and £10 million.

Rock has been the football club’s shirt sponsor since 2004 and the new deal will run from season 2010/11 to 2014. However, the maximum value of the contract will only be realised if Newcastle play in the Premier League for the duration of the four-year contract.

Newcastle-based Northern Rock collapsed at the onset of the credit crunch in autumn 2007 after savers staged a nationwide run on the bank. It was then nationalised in February 2008.

On 1st January, it was split into two divisions – a “good bank” of profitable assets and “bad bank” of toxic debts.

Meanwhile, commenting on the deal, Gary Hoffman, Rock’s chief executive, said: “We remain mindful of our responsibilities under Government ownership and only consider those advertising and promotion channels that deliver a high return on investment and good strategic fit.

“We believe that the sponsorship deal with Newcastle United provides both of these.”

Last year, banking giant Barclays confirmed a 3-year title sponsorship deal of the Premier League worth £82.25 million.

Finally, Standard Chartered Bank announced it would be the main sponsor of Liverpool Football Club. The £80 million agreement, which is a four-year deal, will see the famous red shirts emblazoned with the bank’s name from July 2010.

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