Morrisons outperforms rivals with strong Christmas trading

| January 21, 2010 | 0 Comments

Supermarket giant Morrisons has beat its rivals by announcing strong Christmas trading results.

The Bradford-based retailer said like-for-like sales in the six weeks to January 3 rose by 6.5%.

Meanwhile, total sales grew 11.2% as the supermarket attracted a record number of customers and the strong festive performance resulted in Morrisons increasing its market share over the period, up to 12.3% from 11.8% a year ago (according to the latest figures from TNS Worldpanel).

In comparison, like-for-like sales at Tesco grew 4.9% in the six weeks to 9 January, while Sainsbury’s like-for-like sales rose 4.2% in the 13 weeks to 2 January.

Asda is due to report its Christmas trading figures in the next few days.

Commenting on its results, Morrisons chairman Sir Ian Gibson, said: “Our distinctive offer, eye-catching promotions and relentless focus on our core strengths of fresh food and great value combined to help customers.”

The figures follow strong performances from other major retailers over the Christmas period including Peacocks, Poundland, Co-op, M&S, Next, John Lewis, Primark, Matalan and House of Fraser.

Furthermore, the British Retail Consortium (BRC) said UK like-for-like retail sales grew 4.2% by value during December and the UK High Street experienced the strongest December for eight years.

The strong trading Christmas figures will boost hopes that the UK economy will have emerged from recession in the fourth quarter.

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