Apple profits surge 50% due to high demand

Apple profits surge 50% due to high demand

Apple has benefited from the continued popularity of iPhones and posted a net profit of $3.4 billion (£2.08 billion) in the three months to 26 December – a 50% rise compared with a year earlier.

The California-based technology giant, which has bucked the trend in the economic downturn, impressed analysts after sales grew 32% in the period to $15.7 billion.

The firm said it sold 8.7 million iPhones in the three-month period, while sales of Macs also grew 33%. However, sales of iPods dropped by 8%.

Sales of the iPhone were boosted by its launch in China – the world’s largest mobile phone market.

Commenting on the results, Daniel Ernst from Hudson Square Research, said: “It was a very good quarter, as expected. It’s a continued sign that Apple has great products that consumers want despite this recession.”

Apple chief executive Steve Jobs comments: “The new products we are planning to release this year are very strong, starting this week with a major new product that we’re really excited about.”

Its latest product, to be announced tomorrow, is expected to be a touch-screen “tablet” computer.

Traditionally, the company unveils new products in January – previously using this time of year to launch the iPhone and the MacBook Air.

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