Shoppers shun the High Street for the internet

The Centre for Retail Research (CRR), in a study commissioned by shopping comparison website Kelkoo, found that UK shoppers spent more online than anywhere else in Europe in 2009.

The research showed that UK consumers spent A?38 billion online last year (the equivalent of a��1,240 (A?1,070) per shopper) and accounted for almost a third of all European sales.

Poland was at the bottom of the countries surveyed on a��362.

According to the CRR, online sales now account for almost 10% of total retail sales in the UK.

The Centre estimates that online retail sales will grow even further in 2010 with sales expected to grow by almost a fifth to a��172 billion (A?148 billion), after 22% growth last year.

It added that total online sales are likely to hit A?42.7 billion in 2010.

Bruce Fair, managing director of Kelkoo, said: “This year is when we will really start to see online sales achieving a significant share of overall retail trade in the UK.”

Mr Fair argues that the recession has fuelled the increase in online shopping.

“In these hard times, it is no surprise that shoppers are turning to the internet rather than the High Street, especially when you consider that purchasing items online can result in savings of 20% or more.” he said.

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