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Sunday 21st of February 2010
February 15, 2010    

Redrow turns its back on “Stalingrad” homes

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by Gill Montia

House builder, Redrow, has launched a new range of homes inspired by the Arts and Crafts movement of the early 1900s, which focused on simplicity and good, functional design.

The group’s chairman, Steve Morgan, is also calling on planning authorities to actively encourage the building of traditional family homes, rather than residences that are “more at home in Stalingrad”.

Mr Morgan returned to Redrow last year having left the company almost a decade before.

He was apparently drawn back by a feeling that “enough was enough” and “something needed to be done” in terms of building homes that people actually want to live in.

In launching the group’s New Heritage range, the chairman dismissed the need for any more three-storey houses or flats and apartments and promised not to lose any sleep over what is said by “trendy people” about Redrow’s new direction.

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Tags: Arts and Crafts, , New Heritage, , Stalingrad, traditional