Defaqto “impressed” by Co-operative growth

The Co-operative bank saw a 38% growth in bank accounts over the past 12 months.

Despite the recession, the ethical bank reported double digit growth in bank account sales for the third year running.

Current account balances in 2009 were 21% higher than in 2008, the bank said.

The company also reported a “marked increase” in customers transferring to the bank from other providers.

Financial research firm Defaqto said the growth reported by the Co-operative was “impressive”.

“Apart from capitalising on individual consumer dissatisfaction with other providers and attracting new-to-current account customers, many switchers are obtained by offering attractive introductory deals such as interest-free overdrafts or high credit rates,” said David Black, Defaqto spokesperson.

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