ISA savers prefer lump sum investments
Over half of ISA savers make a lump sum investment at the beginning of the ISA season.
Research by Fair Investment Company found that 51% of ISA investors opt for a one-off investment at the start of the tax year.
More than a third (37%) of those polled said they have already pledged to invest the full ISA allowance of £10,200 for the 2010/2011 tax year.
The survey also found that 32% of ISA holders invest just their cash allowance, which is £5,100 this year.
“Our survey reveals that more than half of our investors make a lump sum ISA investment at the beginning of the season, which is the most efficient way to use your ISA allowance,” said Rebecca Sargent, Fair Investment Company spokesperson.
“By making a lump sum investment at the start of the year you have the entire tax year in which to earn a return on that cash.
“If you can, it is worth investing your full ISA allowance, or as much as you can, now, because the longer you leave it, the less you’ll earn.”