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Sunday 25th of April 2010
April 22, 2010    

iPhone app makes ethical shopping simple

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by David Masters
iPhone app makes ethical shopping simple

Ethical shopping just got easier with a new iPhone app designed to help consumers who want to be socially responsible in their buying habits.

Barcoo gives the ethical profile for the company behind any product simply by scanning that product’s barcode using the iPhone’s built-in camera.

Information included in the profile includes the company’s social responsibility rating, ethical credentials, and how it treats employees.

The app was developed by a group of young Germans to help shoppers think about the ethics of what they’re buying.

Barcoo is free to download, but is currently only available in Germany.

Developer Benjamin Thym said: “Our mission is to give transparency to consumers and to allow them to be critical while they are shopping.

“Just by scanning a product, they get a whole bundle of information.

“With many customers, there’s a huge gulf between what they want and what they get, and while most say they are critical consumers very few practise this when in a shop.”

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Tags: app, , ethical shopping, , iPhone,