Savers Google for financial advice
Savers are increasingly relying on the internet as their first point of call for financial advice.
Fidelity International said demand for web-based financial advice is on the increase, and is set keep on rising.
Research by the group found 15% of British investors base their investment decisions solely on the websites of financial product providers.
“The web is increasing in its significance as more people look for information online and this demand for web-based information is only set to grow,” said Tom Stevenson, Fidelity’s investment director.
Overall, 72% of investors claimed to make financial decisions on their own.
“What is clear is that savers want to access to different types of help, ranging from full independent advice to simple guidance for more-self directed investors,” Stevenson said.
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