UK retail sales see sharp fall in April

| May 11, 2010 | 0 Comments

The British Retail Consortium (BRC) has today reported a sharp fall in UK retail sales for the month of April.

According to the BRC, the total value of sales fell by 0.2% in April on an annual basis, while the like-for-like drop was 2.3% - the steepest fall since December 2008.

However, the figures suggest the fall related to the timing of Easter and uncertainty which surrounded the general election.

March’s figures had been boosted by the inclusion of the first two days of the Easter weekend, and had revealed a rise 4.4% in like-for-like sales.

Helen Dickinson, head of retail at KPMG, which compiles the figures with the BRC, comments: “The timing of the majority of Easter spending, falling into last month (this year) but into April last year, has deflated this month’s figures.

“However even taking this into account, the general malaise of the consumer is evident and looks likely to remain for a while at least, given the uncertain political and economic environment,” she added.

Meanwhile, Stephen Robertson, director general of the BRC, concludes: “There is no question customers are more willing to spend than 12 months ago but they are still nervous.”

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