Brits prefer to change national allegiance than switch banks

| June 18, 2010 | 0 Comments
Brits prefer to change national allegiance than switch banks

Brits are more likely to change their allegiance during the World Cup than to switch to a best buy bank account.

Research by the Co-operative Bank found 31% of people plan to choose a new team to support if their favourite side is knocked out of the World Cup.

This is compared to just 29% who would be prepared to switch bank accounts - even if they were unhappy with the customer service of their current provider.

People are put off switching bank accounts because they believe the process is complicated and time consuming.

Rod Bulmer, Co-operative spokesperson, said the results of the research were “extraordinary given the lack of trust and poor customer service that many [consumers] receive from banks.”

“It’s easier now than ever for people to switch accounts if they are unhappy,” he added.

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