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Monday 12th of July 2010
June 22, 2010    

Cars and jewellery more important than pension

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by David Masters
Cars and jewellery more important than pension

Brits prefer driving a nice car to having a financially sound pensions plan, according to new research published this week.

A study by Standard Life found 54% of consumers care strongly about their car.

This is compared to just 46% who place high value on their pension pot.

Women were found to care more about jewellery than the money they’ve saved tor their retirement.

Forty-five percent of women said jewellery is important to them, compared to 41% for pensions funds.

Nearly a quarter (23%) of those polled said they simply did not care about their pension.

“It’s time to reality check our attitudes to saving,” said Mark Polson, Standard Life spokesperson.

“Our car and the jewellery we have at home are some of the most important assets we possess.

“However, these assets are often less valuable than those that aim to secure our financial future.”

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