Big freeze could bring trouble for retailers

| December 16, 2010
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Christmas shopping could be hit with the expected return of heavy snowfall over the next few days, according to a report today.

A survey by market research company, GfK NOP, found that almost one third of Christmas shopping in Britain is done in the two weeks prior to Christmas.

Should the bad weather return, retailers could be in for a worrying time as shoppers avoid the High Street.

Weather experts are expecting six inches of snow in some parts of the country next week, bringing trouble for retailers at a crucial time of the year.

The heavy snowfall earlier this month hit retail sales as consumers opted to stay at home and do their shopping online with internet sales surging ahead.

Commenting on the survey, GfK NOP said: “Most Christmas shoppers are creatures of habit — going to the same places at the same time year after year, which normally leads to hordes of people buying all their presents in the last two weeks before Christmas.”

However, the bad weather could mean it will prove difficult for consumers to get to the shops, according to GfK NOP.

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