Online retail sales surge to monthly record in December

| January 21, 2011 | 0 Comments

The severe wintry weather that gripped most parts of the country last month meant a surge in internet sales.

While the High Street suffered as consumers opted to stay at home, internet sales surged 25% in December (compared with December 2009) to £6.8 billion, with the sale of clothing, footwear and alcohol particularly strong.

The research, from IMRG Capgemini e-Retail Sales Index, also revealed that online spending increased by 7% in December on a monthly basis.

UK shoppers spent a total of £58.8 billion online in the 2010 year - 18% higher than in 2009 - and more than forecasts of a 13% rise.

Commenting on the figures, Chris Webster, head of retail consulting and technology at consultants Capgemini, said: “The ongoing trend of consumers putting down the car keys and turning on their computers is only set to continue, particularly as consumers use the power of the web to make their money go further as the economy recovery remains fragile.”

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