Which? criticises insurance comparison sites

| March 26, 2012
Which? criticises insurance comparison sites

Consumer group Which? claims that price comparison sites may not always find the best insurance deals for consumers.

More and more people are turning to price comparison sites such as GoCompare.com , Confused.com and MoneySupermarket.com to help reduce their outgoings, but a report by Which? suggests that consumers can find better deals by contacting an insurance company directly.

The report claims that quotes generated by price comparison sites may be based on pre-selected options.

The sites may assume that a car is kept in a garage or on a driveway rather than on the street which means that quote will increase when the customer clicks through to the insurer and this factor is taken into account.

Which? also found that some sites cover less than a third of the insurance market for some products while many quotes do not include items such as legal or personal injury cover.

The organisation is calling for price comparison websites to be regulated because they may present misleading information which could ultimately result in consumers paying more than necessary for their insurance.

The Which? report was based on car insurance quotes generated by 11 comparison sites.

Which? executive director, Richard Lloyd, said: a�?We want to see tougher regulation and monitoring of price comparison sites to make sure they treat customers fairly and transparently.a�?

Earlier this month Asda launched an online fuel price comparison site which allows motorists to check and compare local petrol prices.

The tool is powered by independent price checker PetrolPrices.com .

It shows the highest, lowest and average fuel prices in towns where Asda operates a filling station.

Research by motoring organisation the AA suggests that Asda is a market leader on fuel prices.

The AA found that having an Asda forecourt in a town leads to a fall in the average price charged by its rivals.

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