Link ATMs will allow charity donations

| May 9, 2012 | 0 Comments
Link ATMs will allow charity donations

Bank customers will be able to make donations to charity at 12,000 cash machines in the UK, under changes being launched this summer.

The initiative is part of the government’s efforts to boost charitable giving and follows a consultation with UK banks.

ATMs owned by Royal Bank of Scotland and Bank Machine will be the first to offer the new service with other banks expected to follow.

Customers will be able to donate up to £250 to a selection of eight different charities from June.

Bank Machine received expressions of interest in the service from 550 different charities and the final selection will be made by an independent panel.

The new donation system will eventually be available at the 64,000 cash machines in the Link network.

HSBC has been successfully offering a similar service at its cash machines for a number of years and collected £341,623 for charity in 2010.

However its customers can claim gift aid, a feature that will not be available on the Link system.

Nick Hurd, minister for civil society, said: “By making it possible to add donations at cash points we can make an even greater difference to other people’s lives.

“It’s important that as a government we bring public sector bodies, businesses and civil society organisations together to find new ways to support charitable and voluntary action.”

Offering the service through the Link system will allow around 100 million cards to be used to make donations through ATMs and the enduring popularity of ATMs means that charities are likely to derive substantial benefit from the new scheme.

In related news, a Japanese bank is launching what are believed to be the world’s first cardless ATMs.

The machines will use palm-scanning biometric technology to identify customers instead of traditional cards.

The new machines will be launched by Ogaki Kyoritsu Bank in September.


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