Aviva announces plans to dump Norwich Union brand

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Aviva announces plans to dump Norwich Union brand

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04-30-2008, 03:48 PM

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Aviva announces plans to dump Norwich Union brand

Aviva has stunned the insurance sector by announcing it is to scrap the Norwich Union brand name.Norwich Union is the biggest life-insurer in the UK with a strong position in car insurance and has been one of the country’s best-known financial services brands for over 200 years.Aviva’s chief executive since last July, Andrew Moss, unveiled [...]

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