Re: Brits overpay £500m per year on home insurance
Ha ha the article says that people don't shop around because of loyalty .. I don't think it's got anything to do with loyalty and everything to do with apathy. Seriously, when do you hear people get excited about insurance? It must be one of the biggest grudge purchases that we ever make, people hate doing it, they hate thinking about it, and they hate spending any time on it. They want the whole process over and done with as quickly and as painlessly as possible. That's why they don't shop around, they're probably willing to pay that extra £508 mil just to get it off their backs.
Maybe insurance companies should take that into account when approaching potential customers in the future? Just remember, we hate you really, so give us a reason to talk to you ... how about a free bottle of wine when we take out insurance with you??