You have a good point. I should have said "one of the best managed airlines." JB's attention to customer service is the best I've ever seen. I have confidence that their management will compensate for astonomical fuel prices and bring the airline back to profitability.
Hmm, it's an interesting choice, especially when so many US airlines are struggling. I'm curious - what makes you think it's a good long-term investment? The customer care aspect?