Was anybody lucky enough to buy Starbucks stock in 1992? It's up 6000% since then!

No, certainly wish I had though...I can't believe stock went up THAT much? No wonder theyre coffees are overpriced Theyre doing great

Hell, that's a growth - but Starbucks is one of those unique companies that managed to package a business different. They are often quoted in Kotler's "Marketing Management" for their marketing strategies.

When Starbucks first came out, it was run terribly. They always had long lines and it seemed customer service was a foreign word to them. Goes to show you: It's never too late to make changes.

I guess that started with the marketing dept.

Ah, hindsight.