|    FM Home   |    FM News   |    FM Forum   |    FM Blog   |   
Friday 29th of August 2008
May 30, 2005

Pharmaceuticals companies to monitor online chatter


by Brian Turner
Pharmaceuticals companies to monitor online chatter

Netrank, a UK consultancy firm, is in talks with several pharmaceuticals companies to use software to monitor blogs and internet forums to see what users of the drug makers’ products are saying about them.

The software is capable of finding and identifying thousands of messages a day so that they can be analyzed for positive and negative opinions that could affect the drug companies’ public images.

The head of Netrank justifies what even he calls “spying” by pointing out that the information looked at by his company’s software is in the public domain.

Additionally, he says that the service his company is offering is ultimately in the patients’ interest because it will let the companies respond more quickly to their concerns.

However, there are concerns such as those voiced by the patients’ rights lobby over how the information gathered would be used.

Some fear that such information could lead to direct advertising of drugs to consumers, which is currently banned in Europe. Netrank is currently in discussions with GlaxoSmithKline, Pfizer, and Johnson & Johnson concerning the service.

Discuss this in the Finance Markets forums

Story link: Pharmaceuticals companies to monitor online chatter


Add to Bookmarks:

ADD TO DEL.ICIO.US     ADD TO DIGG     ADD TO FURL

ADD TO STUMBLEUPON     ADD TO YAHOO MYWEB     ADD TO GOOGLE     ADD TO SPURL

 

 

Previous: « Business in usual in Europe after no vote
Next: EU takes action over Boeing »

Visited 383 times, 1 so far today