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Tuesday 16th of June 2009
February 13, 2007

Home Insurance Meets Technology


by Kathyrn Lang
Home Insurance Meets Technology

Buying home insurance has gotten easier for home owners. With the expansion of the internet into the average home, companies like Direct Line Home Insurance have found it beneficial to the company and the consumer to use the technology.

Just a few short years ago, consumers were forced to make several phone calls or visit with several agents in order to be able to shop for insurance policies. Even then, it was sometimes impossible to wade through the mass of industry jargon to determine just what was being covered and for what amount.

Today, the internet allows consumers to shop for home insurance with a few clicks of the button. Often, it is possible to request certain coverage and receive rates from several companies. It is then up to the consumer to choose the company that best suits her needs.

Doing business over the internet is something that Direct Line has been doing for most of its company life. When if began doing business in 1985, it was the first insurance company in the UK to use the telephone as its main communication. Now, it not only sells policies by phone and over the internet, but customers are also able to file claims in the same manner.

Doing business online allows insurance companies to cut out the middleman – those agents that received large commissions for each policy sold. Companies like Direct Line Home Insurance have decided to pass these savings on to the consumer.

As future generations continue to do business through technology like the internet, insurance companies will be forced to adapt in order to compete. Direct Line Home Insurance continues to be on the cutting edge of technology. In 1999, it became the first company that offered a credit card to be applied for, and granted, over the telephone.

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