Free contents insurance at Aviva and More Than

| January 16, 2009 | 0 Comments
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Two of the UK’s biggest home insurance providers, Aviva (Norwich Union) and More Than, are offering free contents insurance to new buildings insurance customers.

Aviva’s offer gives up to £50,000 free contents cover to customers buying buildings and contents insurance together.

The offer is available on all new policies, provided that customers have not made a buildings or contents insurance claim in the last three years.

With More Than, all new home insurance customers can get free contents insurance with £75,000 cover. An extra 25% discount is available for buying online.

The two offers come a week after Direct Line started offering 50% off home insurance for new customers.

Andrew Lowe, Direct Line’s head of home insurance, said not only does the 50% off save customers money, it also provides enough cover to give customers peace of mind.

Peter Markey, marketing director at More Than, branded Direct Line’s offer as little more than a gimmick to attract new customers.

More Than rewards loyal customers as well as discounting for new customers, Markey said.

Other home insurance deals available include up to 50% off Churchill home insurance with an extra 15% discount for buying online; and up to 20% discount on Sainsbury’s home insurance.

Tesco is offering £35 cash back to clubcard customers taking out a new home insurance policy, and a 35% online discount.

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