Weak pound makes for picky holidaymakers

| April 2, 2009 | 0 Comments
Weak pound makes for picky holidaymakers

British holidaymakers are becoming more picky when choosing a destination for their break to make sure they are getting the most for their money.

Research by M&S Money found that more than a third (36%) of British tourists look at currency exchange rates before making a choice on their holiday destination.

As such, the falling value of the pound against the euro has encouraged many British travellers to consider destinations outside the eurozone.

M&S Money found that Turkey and Egypt have become firm favourites, with sales of the Turkish lira and the Egyptian pound up 46% and 20% respectively in the first quarter of this year.

Iceland’s economic collapse has attracted interest to the country, with sales of the krona up 32% on year.

South Africa, Kenya, and Mexico have also increased in popularity.

James Yerkess, M&S travel money manager, said: “The falling value of the pound in the past year means that holidaymakers are looking around for resorts where they are getting more for their money.

“Brits still want to enjoy a holiday, but they are being more selective about where they go.”

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