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November 17, 2009    

Informed investors would invest ethically

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by David Masters
Informed investors would invest ethically

Two-thirds of investors would choose to invest ethically if they were properly informed about ethical investment opportunities, research by The Co-operative Investments has discovered.

Ethical investments currently equate to less than 2% of the overall UK market.

However, when ethical investment opportunities are explained to investors, 65% express interest in putting money into an ethical fund.

Ethical investment themes most persuasive to investors included the global power shortage, with 71% of investors expressing interest, and climate change, with 69% of investors interested.

“The study confirms that sustainable investment is attractive to a majority of investors providing they understand the remit and the opportunities,” said Zack Hocking, head of investments at The Co-operative Investments.

“It also clearly shows the important role the advice industry has to play in promoting sustainable investments to all consumers and not just those of an ethical persuasion,” he added.

“The world is changing, and issues targeted by sustainable investment such as the need to tackle ageing populations, global power shortage and climate change are creating attractive business opportunities, which in turn are creating great investment opportunities consumers can take advantage of.”

Mike Fox, fund manager at The Co-operative Asset Management, said: “Many of the areas targeted by [ethical] funds are being increasingly cited by the wider investment community as those offering some of the best potential for long-term growth, such as global power shortage and ageing populations.”

The Co-operative Investments specialises in sustainable investments.

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