Nationwide terminates England sponsorship deal

| July 5, 2010 | 0 Comments
”Nationwide

Nationwide Building Society is to terminate its £20 million sponsorship deal of the England football team after 11 seasons.

The announcement is a further blow to the England team and follows its early exit from the World Cup tournament.

The Nationwide, which is Britain’s largest building society, said it submitted an offer to extend the sponsorship for a further four years, but this had been rejected by the FA.

Prior to the tournament, the FA said it was confident that England would make a big impact at the World Cup and therefore held out for a more attractive offer.

A spokesperson for the Nationwide said: “Nationwide’s sponsorship of the England team has been extremely successful over 11 seasons and has significantly raised the profile of our organisation.

“Our current sponsorship deal ends at the end of July and it is unlikely to be renewed” it added.

The FA will now face criticism for risking the contract on the basis of the England team’s success and will have to find a new sponsor.

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