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Wednesday 12th of January 2011
January 10, 2011    

Morrisons reports rise in Christmas sales

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by Kay Murchie
”Morrisons

Wm Morrison Supermarkets has today reported a rise in Christmas and New Year sales, despite the bad weather which gripped most of the country during December.

The grocer, which is Britain’s fourth largest, said like-for-like sales grew 1% in the six-week period over Christmas and New Year compared with the same period a year ago.

The Bradford-based retailer described the figures as “a good performance in a tough market” but said the outlook will remain challenging this year due to tax hikes and the Government’s spending cuts.

Rivals Sainsbury’s and Tesco will reveal their Christmas trading figures later this week.

The figures come shortly after other retailers reported sales had been battered during December because of the heavy snowfall which kept shoppers at home.

Last week, Next – Britain’s second largest fashion retailer, said sales for the five months to Christmas Eve – at shops open at least a year – were down 6.1%.

Mother and baby products retailer Mothercare, greeting card chain Clinton Cards, and McBride, Europe’s largest maker of retailer own-brand cleaning products, all said sales suffered last month.

Today, Debenhams, which is Britain’s second largest department store group, said the crucial Christmas trading period that was hit by December’s snow.

The retailer said sales at stores open over a year grew by just 0.3% in the 19 weeks to 8 January.

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