Christmas cheer lost on Direct Line

| December 19, 2009
Christmas cheer lost on Direct Line

Direct Line wants to put a dampener on Christmas by telling people not to leave gifts under the Christmas tree.

Peace, good will, and festive fun with the family are anathemas to the insurer, which would prefer we spent our Christmas worried about thieves.

According to Direct Line, the age-old tradition of leaving presents under the tree is an open invite to burglars.

The average adult spends £363 on gifts for loved ones, Direct Line said.

“This means a massive £18 million worth of presents is at risk if thieves are not kept at bay,” it added.

In related news, research by Direct Line found many Brits are planning to spend less on Christmas gifts this year.

A quarter (24%) of those quizzed said they are cutting back on their budget for presents this year.

Two thirds (68%) of these said they’ve been forced to spend less because they can no longer afford the amount they spent on gifts last year.

“People are being selective about how they spend their festive budgets, even if it means trimming gift lists and setting prudent targets for their spending,” said Andrew Lowe, head of Direct Line Home Insurance.

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