Brits embrace ‘no frills’ lifestyle

Brits embrace 'no frills' lifestyle

Credit crunched Brits are embracing a ‘no frills’ lifestyle in an effort to cut costs, new research has discovered.

A study by Abbey found that six in ten (58%) UK consumers are more likely to fill their shopping trolleys with no frills products compared to a year ago.

Flashy purchases are shunned as a waste of money, whilst shopping on a budget is considered aspirational.

Household goods such as cleaning products are Britain’s first no frills choice, with nearly three quarters (73%) of those polled happy to buy and use low-cost versions.

These were followed by food (65%), toiletries (50%), clothes (44%) and holidays (42%).

More than half (57%) of those polled said no frills products are basic but good value.

However, one in three (30%) said the no frills lifestyle is not new to them, as they have always opted for budget products.

Roger Lovering, Abbey spokesperson, said: “It’s no surprise to see Britons reassessing their spending habits at a time when every penny counts, and it’s encouraging that so many of us are embracing the a�?no frills’ lifestyle.

“In today’s difficult economic climate, reviewing your monthly expenditure to find ways you can make your money go further is absolutely essential.”

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